Is creating logos easy to do? Can anyone create it themselves? A loaded question—the answer is yes, and no. Did you buy the software? Do you know how to use the software?
If you are a small business starting a new company, one will surely need a logo, business cards, a website and more. All of this will cost you money. If you don’t get professional help on the get-go, one could be struggling to get sales leads. Designing a logo has many steps and processes involving research, brainstorming, sketches, and several design concepts. That’s what graphic designers and ad agencies do!
Many businesses hire a designer or an ad agency to create their logos and their brands. One could end up paying over $1000 or more. And it’s worth every penny and more. But, what if cash is tight. Yeah, you could hire someone from Fiverr and pay as little as $5. You get what you pay for! One could design its logo online for free. It isn’t the best design; it’s clip-art, and if you are okay with that, well, go ahead and watch the next few minutes then!
Designing a logo has many steps and processes involving research, brainstorming, sketches, and several design concepts. That’s what graphic designers and ad agencies do! Click on the link to watch about logo design.
Don’t Use Fiverr! You Get What You Pay For
Many businesses hire a designer or an ad agency to create their logos and their brands. One could end up paying over $1000 or more. Or they could hire someone from Fiverr and pay as little as $5. You get what you pay for! Save your money and hassle in dealing with Fiverr. Go ahead and use Adobe Creative Cloud Express (formerly known as Adobe Spark.) Would the designed look like clip art? Yes! Are you okay with that? If the answer is yes, please watch the next few minutes. Other online logo applications will charge you. How? At the download stage. With Adobe Express, it’s free. Click to watch the video.
Use Adobe Express
Without the need to purchase or learn design software, Adobe Express can generate hundreds of logo variations using necessary information about your company and design preferences. You can edit and tweak your designs. And Adobe Express does not even charge you if you want to download the logo files. Download the logo as an image or as a PDF. Which means, the logo is a vector file in the PDF. You can resize this logo as big as you want without worrying about the logo being pixelated! That’s pretty cool!
Let’s get started. Inside the video’s description is the link to the site or adobe.com/express. Log into your Adobe account. Or you can select brands in your account, click on create a brand, and where it says, no logo, click on skip this step. A web link will show you to click on the logo maker. Either method works. Or Google it Adobe Express Logo Maker!
Depending on which method you use in starting this logo app, it may ask you to select a size. Select a size. For the sake of this tutorial, I am going to choose the square format. The next step, it might ask you to use a photo. Are you using an actual photo? That isn’t a logo. Let’s skip this step.
Great Examples
A great logo will tell the complete story by looking at it. Watch the 75 negative space logos video. The video’s logos use a type of logo design concept that smartly uses white space. Do you see the arrow in the FedEx logo?. I love number 8, the Bronz Zoo logo!
It will ask you to fill in the blanks and tell them about your business. I won’t bother with a slogan. Choose a style, and I picked Bold. You could flip this around if you want to see other variations. The Icons will be popping up on your screen, or you can type in a different suggestion if nothing shows up for you. Select an icon, and Adobe Express would create your logos. Scroll to the bottom of the page, and you can change a different style from Modern, Elegant or Decorative. Let’s flip it to modern. A different set of logos will open. They all look the same to me. Go ahead and pick one. In a minute, we can customize it.
To customize it, you need to save it first. Click on customize, and it will keep the logo. Don’t worry about adding your brands or posts at this stage. Let’s get the logo out of the way, and click on a colour. Click on the colour box, and change it the colour you want.
Almost Done!
Click on the text, if you decide to change the name, select the pencil icon. If you want to change the font size, spacing, opacity, go ahead and change it to what you want or desire. You can watch Foundations of Design to gain more insight into colours and typography. At the side, you can fool around with the different edit tools; Finalized your logo design and click on download. You can select your logo to be an image or as a PDF.
Open the PDF in Adobe Illustrator, the logo itself is a vector file, a scalable logo is preferred. A vector logo is a preferred choice for print ads, a flyer, poster or billboard. If you want to learn how to get a logo from a PDF, click on the above link. To make your life easier, you can select each one and download it one at a time. Check it out. There isn’t a watermark. Congratulations, you have now created your logo within a couple of minutes! For free!
*NOTE: As of August 2, 2022, it was requested by Adobe to change anything related to Adobe Spark to be Adobe Creative Cloud Express