Every business, company, product or even a personality may have a logo. A logo identifies a company by the use of a symbol, mark or signature. It doesn’t necessarily need to describe a business does (but, it does sometimes help); it should represent the company’s story and brand. Through colours, fonts and artwork, they provide […]
A logo is not a brand. It is either a graphic mark, symbol, icon or emblem mostly used by companies or persons to promote and identify the business and company’s personality. It’s the foundation of a brand marketing strategy and should be designed carefully. A brand identity is the visual aspects that form part of the overall brand, such […]
A logo is not a brand. Clearly defined as a graphic mark, symbol, icon, or emblem used by companies or persons to promote and identify the business and company’s personality. A function of a logo is a brand marketing strategy. Design and craft a logo carefully. How well do your logos? Take this quiz to […]
Have you ever looked at a word or phrase you type, and something just looked off about it? In typography, kerning is the process of adjusting the spacing between characters or letters in the text. Tracking, on the other hand, adjusts space uniformly over a range of characters. I didn’t cover kerning in the previous […]
This tool enables you to work with letters as individual objects. Creating Outlines is the Past In the past, one would have to convert the type into outlines to edit the character. With this feature in Creative Cloud, you can now select a character or letter, a single word, or a series of words; change […]
You can create type by drawing a text box, which will give you more flexibility. You can also create text with no text box. In today’s tutorial, we will learn how to use the type tool in Illustrator. Using the Character Panel Character panel allows easy access to text formatting and customization. Go ahead and […]
In most cases, you wouldn’t need to convert your text to outlines because you could save your file as a PDF with embedded fonts. Converting text to outlines is easy in Illustrator. Hi, my name is Michael Chow, and in today’s tutorial, we will learn how to convert text to outlines in Illustrator. Save A […]
What? Free At-Home Access to Creative Cloud for Students? How? Why? With the COVID-19 virus taking the world by storm. The majority of the schools around the world are closing and moving their classes online. Adobe will provide free at-home access to Creative Cloud apps to those students who usually only have access on-campus. It […]
Creating drop shadows can give you more depth to your designs. Or delete drop shadows from another vector design. In today’s tutorial, we will learn how to create and delete drop shadows in Illustrator. Add Depth to Your Designs Start by selecting the object that you want to add a shadow too, and then you […]
There will be times where you need to get the measurements of an object. Several different ways of getting the dimensions. In today’s tutorial, we will learn how to measure in Illustrator. You could change the measurements in your illustrator Preferences. There is an easier way that I would show later. Panels that you could […]